Property show numbers rise across Europe

Property show numbers rise across Europe

Visitor numbers to some of Europe’s biggest overseas property shows have risen significantly compared with last year.

Fair Media, organizers of the largest overseas property shows in Sweden and Norway have run three events so far in 2010 with numbers up between 5% and 15% across their shows in Stockholm, Gothenburg and Malmoe.

In Denmark, the market leading exhibition, The Homes Abroad show is reporting numbers up over 20% compared with the autumn of 2009 while in Russia, AiGroup say attendance is up 4% for their Property Investment show which took place earlier in the month.

Fair Media Chief Executive Sven Kallstrom says there has also been big decline in the number of window shoppers attending the exhibitions: “Last year, a lot of people were attending the shows but not really buying. The biggest change has been the number of really good leads that exhibitors have received. Last year companies were getting 20 or so, this year it’s been around double that”.

Explaining the change, Kallstrom says: “The main reason is the improving economies in Norway and Sweden and strengthening of the Swedish Krona against the Euro. It also helped that we ran less shows in 2009 which meant there was pent-up demand”.

Although the major UK property portals have been reporting a strong results so far this year in terms of traffic and enquiry volumes, many in the industry will view A Place in the Sun Live, which begins on Friday, as the key barometer of the strength of the UK market.

Andy Bridge, Managing Director of APITS Ltd is confident the show will meet expectations:

“Ticket sales are up 12% on the Birmingham show [held in October 2009] and we have had 14,000 free ticket downloads which were distributed through our affiliate partners.  We would be very disappointed if we did not match the numbers we achieved last year.”

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