Your Questions

I Just Want to Let You Know

I Just Want to Let You Know


4) I’m not paying that much for something I could do myself

5) My development is so great, it sells itself

6) I can do this myself for less money

7) How much help and assistance will I get?

8) I have more pressing problems – marketing just isn’t a big priority right now

9) My staff are too busy

10) I’m uncertain about the Return On Investment I’ll get from this system

11) I’m offended by marketers in general

12) I’m scared to try something new – I’m not sure it will be successful

13) I can’t afford to waste money at the moment

14) It’s too much money to risk

15) We’ve run exhibitions before and they don’t work for us

16) We’ve no money to spend on advertising this year

17) We don’t get any clients from Singapore, Malaysia, Hong Kong etc….

18) It’s the wrong time of year to be spending money on marketing

19) It’s too expensive

20) There’s no point spending any money at the moment until the property markets improve

21) It’s too much money to commit to something that may not even work

22) Can you guarantee me sales?

23) Can I really trust you to deliver all this?

1) Why do I need to be selling to the Asian markets?

In all honesty, even the best salesmen, the best marketing, event and PR company fail if the buyers are simply not there.

And the sad truth is that the property markets in Europe and in the US are as good as dead.

They are reeling from the worst recession in decades…..unemployment is rising…..debt is spiralling out of control. Governments have had to make huge cuts and print money just to make ends meet.

Good news. There is still cash (a lot of it). But it’s probably not where you’re looking.

Let me share with you 3 simple, fully documented, hard facts.

Fact # 1: There is more money around than ever – but different people have it

A recent investment report by Knight Frank gives you a clue.

  • Asian investors are now buying more than a fifth of all central London new-build properties, and account for 49% of all investment purchases in central London.
  • Over the last 12 months Asian investment has totalled £761 million.
  • 49 % of all investors in the 12 months to March 2010 were Asian, 11% from China and Hong Kong, 10% from Singapore and 7% from Malaysia.
  • The report comments “The power shift from the West to the East is having a massive effect……the purchasing power of an Asian buyer is far greater than U.K. buyers – the U.K. resident is suddenly 30 % poorer against an Asian resident.”
  • Yes, you read that right. “The U.K. resident is suddenly 30 % poorer against an Asian resident”
  • And that goes for the rest of Europe and America too. Asia is dominating the world economy – and you cannot ignore Asian Investors.

In Singapore alone – a tiny island with 5 million people where we have our headquarters:

There are over 400,000 millionaires: more millionaires per head than anywhere else in the world. Almost one in ten of Singaporeans are millionaires.

But Singapore is not the only place you’ll find mountains of cash.

Hong Kong has 19 Billionaires. One in every 14 adults is a millionaire. So as you walk down those jostling streets or sip coffee in a busy Starbucks…. you’re within arm’s reach of quite a few millionaires….

Then there’s India….with the fastest growing number of millionaires in the world….

In fact there’s a whopping 1,239,439 millionaires in China, Hong Kong, India and Singapore. Just imagine being able to tap into that much money….

And what do you think these wealthy Asians like almost as much as making money?

They are the most status conscious people on earth. They love spending money – on fancy cars, shopping, dining out and – most importantly for you – on Overseas Real Estate.

Fact # 2: Your competitors are already in Asia.

They’re already profiting.

You don’t believe me? Just check out the Asian papers. You’ll see scores of advertisements – for homes in London and New York….real estate in Spain and Portugal…..properties and land in South America……Villas in Florida ….even, believe it or not, apartments in Mongolia.

Yes: everyone’s getting in on the act.

Fact # 3: It costs a lot of money to be taken seriously by serious Asian investors

To have any credibility in a part of the world where people are, as I said, very conscious of status, don’t you really need a presence – an office?

Absolutely… But Hong Kong and Singapore rents are among the highest in the world. Then you need staff. They’re not free.

Anyhow, how do you tell buyers you’re out here? How about advertising and PR … all in a faraway place that’s completely strange to you – with strange customs, and unfamiliar media…

You can recruit real estate agents in Asia. But if they’ve never even been to the country you’re selling property in, let alone seen your development, what hope do you seriously have of getting good leads, never mind sales? And as you and I know well, people who aren’t selling soon lose interest.

2) I’m too busy to do this

We know you’re busy with deadlines, clients and demanding agents that’s why we offer you a marketing system that does all the work for you.

Taking your focus off your marketing can impact every part of your business; without it there will be few or no new clients and without them…no sales.

We all like things to be easy or to take less time than they actually do but this is rarely the case.

Say you’d like to feature your development at an exhibition…organisation of this is a huge undertaking…organising your stand, display, graphics, staff, flights and hotel accommodation.

All this takes your time and focus away from the reason you’re doing the exhibition in the first place – to make more sales.

The good news is, you can use us to take all the pressure off you and let us do the work so you can get on with building your development.

3) Will this work for my development?

We are asked this question a lot.

This system is perfect for most property developers in most countries and it will set you apart from your competitors and help you reach a much wider audience. It will eliminate most of the money you are currently wasting on advertising that’s just not working – your marketing will be far more effective and you’ll know what’s doing most good.

We have worked with hundreds of developers over the years, what we can tell you, is that it’s worked for them. It will work for you and we will back this up with real results.

But…our system cannot be all things to all people…we won’t take your money unless we’re sure it will work for you.

In fact, only the other day, I was contacted by a developer in Spain who wanted to use our Gold level package. Unfortunately, after a lengthy conversation with the owners it turned out that they are in the middle of a land dispute with the neighbouring land owners.

Clearly it would have been a waste of money for them until this dispute is settled so we declined the business. We don’t want anybody to waste money on their marketing – especially if they are working with us!

4) I’m not paying that much for something I could do myself

Quite right too.

But may I just say two things?

Of course, you could do it yourself. It’s not rocket science. I am not a guru, or a genius. If I can do it, so could you.

But…

Let me ask you a question. Is your car mechanic a genius or a guru?

No, I didn’t think so. You could indeed repair your car yourself, rather than taking it to his garage. But it would take a lot of time, and quite possibly a few mistakes along the way, to get it right.

It’s the same with me. I am not a genius or a guru. I am just somebody who’s learned how to do this over 21 years. I have already made all the mistakes at my own expense. You buy the perfected version.

Still think it’s too expensive?

I’ll be blunt, sorry.

Yes, it’s a fair bit of money. But how much exactly is each unsold property in your development costing you every day? Every week? Every month?

If you can afford to pay THAT much NOT TO sell your property, aren’t you prepared to invest something TO SELL some?

5) My development is so great, it sells itself

We believe you. Your development is great, you have made sales and you do have clients…ifyou have the confidence to say this to yourself and your investors then you have nothing to worry about.

But…

What about your competitors who also have great developments?

What if the market changes and you need to adapt?

What if you could be selling more quickly?

What about your next project?

If you had a marketing system you could tap into anytime you wanted to, to increase sales or market your next project…then you’ll have an endless resource of potential buyers and investors…it’s incredibly rare that something does ‘just sell itself’ and not something you should stake your future on.

So will your development actually sell itself?

New competitors and changes in the market always affect your sales. The right marketing system will make sure you stay one step ahead of your competition

You can use us as your secret weapon in these difficult times for our highly competitive industry.

6) I can do this myself for less money

Maybe you can turn up at an exhibition and put your posters up and give your brochures away for the same price or less. But you cannot effectively market your development for this price. We offer complete packages that will generate results in many different ways using a wide range of marketing tools.

After all, marketing is a process not a one-off promotion. It’s not just magazine advertising, glossy brochures, a cool logo, a great web site, a few billboards or some PR. It is a strategic, well planned and calculated process which works to sell your development.

We are offering you a dedicated marketing process, a combination of press releases, direct mail, email blasts, newsletters, exhibitions, face to face meetings and relentless follow ups.

Are you giving yourself the best chance of success by doing it yourself?

We have spent years learning and developing our skills, testing what works and what doesn’t.We have already made all the mistakes at our expense so you don’t have to.

What I am offering you is the opportunity to cash in on what we have learned from 21 years of years of hard work and dedication – to share in our success.Do you want to waste your time making the same mistakes and learning the same processes we have?

As I said, we’ve made the mistakes, spent years learning our trade and perfecting our processes so you don’t have to.

7) How much help and assistance will I get?

Quite simply…we will take care of everything.

We’ll provide you with a unique campaign tailored for your development.

Just take a few minutes to discuss what you need and want from us and we will design a solution to suit you.

8) I have more pressing problems – marketing just isn’t a big priority right now

Ok fair enough but wouldn’t some of your problems be solved by increasing your sales and improving your cash flow?

The problem is, if you ignore your marketing your sales may well dry up altogether and then you will have many more problems facing you, such as paying your bills.

Over the years I’ve met many property developers who are confident that their property will ‘just sell’ off the back of their glossy brochure, a few magazine adverts and some billboards. They relegate real marketing to the bottom of their list…then as time passes, there are no new sales and no new enquiries coming in.

The reality is, marketing is not something you can leave or just come back to later. It should be working for you constantly, day and night.

If it isn’t one of your top priorities then, quite honestly, it should be.

The best part is, we do everything for you so you CAN concentrate on your other problems – it may even solve some of them if they are cash related.

9) My staff are too busy

That’s the beauty of our packages – we do everything for you – except the developing.

Our systems will bring you more sales and they won’t take up a minute of your time or your staff’s time – except when we bring you buyers for your properties. You don’t even need a salesman.

Just tell us what you need and we will do the rest.

10) I’m uncertain about the Return On Investment I’ll get from this system

Good marketers know their numbers…how much a customer is worth…what they can afford to spend to get a customer and how much each part of their marketing process costs.

We developed our system over 21 years to focus on these key factors.

Each part of our marketing system produces results that are measured. We then analyse these results to see where your money is doing most good.

Because you can see what is working and what isn’t your money can then be put to work where it is most likely to result in sales.

This lets you know exactly what Return On Investment you are getting – in fact, we produce a report for you which details everything.

The best thing is…once the results start coming inour system can be adapted to make it more and more effective every time we work for you.

11) I’m offended by marketers in general

We’re the same. We have no respect for people who sell marketing which over promises and under delivers.

This gives real marketers a bad reputation and can leave you confused and disillusioned.

You should only do business with marketers who will be held accountable for their results.

12) I’m scared to try something new – I’m not sure it will be successful

The reality is if your business isn’t trying new things and moving forward – it is almost certainly going backwards and losing ground and sales to your competitors.

It doesn’t matter how good your properties are, how great your location is or how competitive your prices are – if you are not proactive you will get eaten alive by your competition.

We can effectively promote your business in the lucrative Asian markets and give your development the exposure it needs – all in a way that is measured, accountable and gets real results measurable in sales and bottom line profits for you.

13) I can’t afford to waste money at the moment

Investing in a tried and tested marketing system which actually works and generates sales is never a waste of money.

As long as your results are carefully measured and your return on investment calculated you will never waste money.

The truth is, that if you do not invest carefully in good marketing you may not be in a position to do in the future.

If you budget is tight we can provide a solution to suit you.

14) It’s too much money to risk

The fact is, there is no such thing as cheap or expensive marketing because it’s about whether or not your marketing generates sales for you.

A cheap marketing campaign or system that generates little or no sales and zero return on your investment is infinitely more expensive than a costly one which generates many sales and a large return on Investment.

Think about it, the cheap campaign just costs you money – the costly one makes you money so in reality it costs you nothing.

15) We’ve run exhibitions before and they don’t work for us

A well managed exhibition can deliver you hundreds of qualified sales leads – leads to keep you selling for months, even years…

Over the last 20 years I have attended hundreds of exhibitions. I’ve seen a few developers time and again. But they are very rare.

The problem is cost and logistics.

First there’s the cost of the stand… design and production of the display, furniture, a DVD player, a TV, lighting, promotional material, including your glossy brochures, plus shipping.

Then there are flights and accommodation for your sales team – not cheap, especially in places like Hong Kong and Japan. You may need visas – and how much time can you afford away from your business.

Difficult, probably impossible to arrange if you’re on the other side of the world

And let me repeat this. Exhibitions are just one weapon. You need far more to succeed.

16) We’ve no money to spend on advertising this year

It’s a sad fact that many companies are cutting their advertising budgets at the moment.

People want to spend money on advertising when the market is booming but stop when it slows down – why?

Shouldn’t you be advertising even more, because if you stop people who are interested in buying will go directly to your competitors?

The problem is, if you ignore your marketing your sales may well dry up altogether and then you will have many more problems facing you, such as paying your bills.

The reality is, marketing is not something you can leave or just come back to later. It should be working for you constantly, day and night.

If it isn’t one of your top priorities then, quite honestly, it should be.

17) We don’t get any clients from Singapore, Malaysia, Hong Kong etc….

I don’t care where you are (and we’re talking to developers in 27 different countries) the rules have changed for good – because the money isn’t where it was.

Europe and America are reeling from the worst recession in decades…..unemployment is rising…..debt is spiralling out of control. Governments have had to make huge cuts and print money just to make ends meet.

So if you’ve been relying on those markets….you simply must re-think everything before it’s too late…

So WHERE is the money?

A recent investment report by Knight Frank gives you a clue.

  • Asian investors are now buying more than a fifth of all central London new-build properties, accounting for 49 % of all investment purchases in central London.
  • Over the last 12 months Asian investment has totalled £761 million.
  • 49% of all investors in the 12 months to March 2010 were Asian, 11% from China and Hong Kong, 10% from Singapore and 7% from Malaysia.
  • The report comments “The power shift from the West to the East is having a massive effect……the purchasing power of an Asian buyer is far greater than U.K. buyers – the U.K. resident is suddenly 30 % poorer against an Asian resident.”
  • Yes, you read that right. “The U.K. resident is suddenly 30 % poorer against an Asian resident”
  • And that goes for the rest of Europe and America. Asia is dominating the world economy – and you cannot ignore Asian Investors.

In Singapore alone – a tiny island with 5 million people where we are headquartered:

There are over 400,000 millionaires: more millionaires per head than anywhere else in the world. Almost one in ten of Singaporeans are millionaires.

Hong Kong has 19 Billionaires. One in every 14 adults is a millionaire.

Then there’s India….with the fastest growing number of millionaires in the world…

In fact there’s a whopping 1,239,439 millionaires in China, Hong Kong, India and Singapore. Just imagine being able to tap into that much money…

And what do you think these wealthy Asians like almost as much as making money? They are the most status conscious people on earth. They love spending money – on fancy cars, shopping, dining out and – most importantly for you – on Overseas Real Estate.

You can recruit real estate agents in Asia. But if they’ve never even been to the country you’re selling property in, let alone seen your development, what hope do you seriously have of getting good leads, never mind sales? And as you and I know well, people who aren’t selling soon lose interest.

18) It’s the wrong time of year to be spending money on marketing.

Is there a right time of year?

People don’t stop buying property just because it’s Christmas or low season etc.

Smart property developers know that with the right marketing tools they will make sales all year round and this means they have great cash flow.

You should also consider that often leads can take months to convert into sales.

People buy when it suits them, not you … so we persist – politely – until they either say “yes” or “no thanks”.

19) It’s too expensive

Our proposal to you is simple – and it works.

“You do the developing. We do the selling. You don’t even need to leave your office”.

Yes: you can have a complete armoury of proven weapons working for you, right here in Asia, without paying through the nose.

Think of it in these terms. It’s like hiring a top property salesman, who takes care of every aspect of the selling process. He doesn’t ask you for help. He doesn’t need a secretary, not even a desk and a phone. In fact, you don’t notice his presence at all.

Until he comes to you and delivers you a few investors with their chequebooks in hand.

But imagine that you get a great deal more than just a salesman.

You get a trained sales team, who know your property back-to-front.

You also get a marketing company.

Plus an event company.

Plus a PR company.

All rolled into one.

For less than you’d pay for each of them.

How much money do you waste on advertising where you can’t see what results you get?

20) There’s no point spending any money at the moment until the property markets improve.

It’s a fact that the financial downturn has hit everyone in our industry hard.

Financial crisis, political problems and other negative issues exist in many countries across the globe but people don’t stop buying real estate.

O.K., the masses may no longer be buying – especially if they are in Europe or the U.S. – but smart investors are buying up real estate like it’s going out of fashion.

Why? Because people who are cash rich know that this is the best time to buy – they know that they will make fortunes in the future by taking advantage of this buyers market.

The fact is, if you get your marketing right you will make sales in any market conditions no matter how bad.

What’s more, difficult times can be some of the best times to invest in your marketing because, as you know, everyone else is cutting back, slashing their advertising budget to try and survive. This gives you a big advantage.

And, the great thing is, when your market improves, you will already be miles ahead of your competition.

21) It’s too much money to commit to something that may not even work.

OK let me ask you a question….

How much is it costing you NOT TO SELL each property in your development? How much are you paying out every day, every week, every month in interest, fees, maintenance?

Doesn’t it make sense to invest a small fraction of that amount to ACTUALLY SELL some property?

Our proposal to you is simple – and it works.

“You do the developing. We do the selling. You don’t even need to leave your office”.

Yes: you can have a complete armoury of proven weapons working for you, without paying through the nose.

Think of it in these terms.

Imagine hiring a top property salesman, who takes care of every aspect of the selling process. He doesn’t ask you for help. He doesn’t need a secretary, nor even a desk and a phone. In fact, you don’t notice his presence at all. Until he comes and delivers you a few investors with their cheque books in hand.

But then imagine on top of that you get a marketing company.

Plus an event company.

Plus a PR company.

All rolled into one.

For less than you’d pay for each of them. And, more importantly, for a fraction of what you are paying already not to sell those properties that are keeping you awake at night.

For the last fifteen years we have been using this system to generate sales for developers all over the world. Just one sale will more than cover the cost of the marketing package.

22) Can you guarantee me sales?

No, I can’t. But I can guarantee that we will generate strong leads for your development.

23) Can I really trust you to deliver all this?

It’s a very legitimate question. After all, what gives me the right to promise you the earth?

The short answer is that what I am suggesting for you is a method I have fine-tuned over 21 years – and as I’ve said, has enabled me to sell US$4.9 million worth of property just in the last three months for developers just like you.

The long answer, if you are interested, is that I started out as an estate agent.

To start with, I thought exhibitions were all it took. (Did you fall for that, too?)

At first it was pretty disastrous. We gave away hundreds of brochures. Talked the hind legs off a donkey. And usually ended up feeling we’d been running a marathon.

Somehow we always spent far more than we intended – yet got far fewer leads and sales than we needed – the Return On Investment (ROI) was terrible.

We could have just quit. But we knew if we could only reach the right people in the right way and get more of them to visit our stand we could turn our failures into success….

So over the next few years, we systematically developed a marketing system.

We tested our ideas. Many flopped dismally. Some had a little success. But a precious few generated fantastic results. So we looked to see what worked and what didn’t – and refined our system.

As the months and years passed we fine-tuned every step until – bingo! – we began getting hundreds of leads from every exhibition. Yes: it worked at EVERY exhibition….no matter where we were in the world…. or what the market conditions.

Now the ROI was fantastic.